Top 5 Beauty Retail Apps in Kenya Q1 2023

During the first quarter of 2023, the top 5 beauty retail apps in Kenya exhibited diverse performance trends in terms of downloads and active users. Here’s a detailed look at the performance of these apps based on Sensor Tower's data.

Cheap Makeup for Women saw its weekly downloads fluctuate throughout the quarter. Downloads started at 297 in late December and reached a peak of 652 in mid-January, before experiencing a significant drop to 65 in early February. The app managed to slightly recover towards the end of March, with downloads rising to 235.

Sophies Online experienced a relatively stable download trend with a notable peak at 870 downloads in the first week of January. However, downloads decreased significantly in February, hitting a low of 64 in mid-February. The app saw a moderate recovery in March, ending the quarter with 127 downloads.

Nykaa - Beauty Shopping App maintained a consistent download rate with a notable spike at 613 downloads in the last week of March. The weekly active users for Nykaa showed a general upward trend, starting at 2.7K in late December and reaching nearly 3.9K by the end of March.

VPerfumes- Buy Perfumes had an inconsistent download performance. The app saw a high of 395 downloads in mid-January but faced a steep decline to single-digit downloads in several weeks of February and March.

Korean Skincare EU also experienced fluctuating download numbers, starting with 285 downloads in early January and dropping to as low as 2 downloads in mid-March. The app’s weekly active users showed a steady trend, starting at 377 and reaching 665 by the end of March.

These insights are based on Sensor Tower's data. For more detailed insights and analytics, visit Sensor Tower.